Big Company Finance. Without the Big Company Bullshit

You've built something real:

Started on the tools. Built it up yourself. Now you've got technicians, vans, contracts renewing, phones ringing. Business is good. But that big commercial contract you won - do you actually know if it makes money? You know your trade inside out. But the numbers? That's what the accountant's for.

You know there's another level:

Regional. National. Top 50. Acquiring the competitor down the road instead of watching them get bought. Building something that runs without you on the tools or in the office every day.

Here's what separates the £1m business from the £10m business:

They know exactly which contracts make money and which ones just keep technicians busy. They plan routes and resources around profit, not just coverage. They see what's coming - seasonal dips, renewal risks, cash gaps - and move quickly before it hits.

The Roadmap

Set the destination first. Where do you want to be in three years? Five? What does that actually look like - revenue, profit, team, role? A plan that starts with your goals, not just next month's targets.

Close the gaps. What's missing between where you are and where you want to be? Identify them. Prioritise them. Build a roadmap to fix them.

Measure what matters. Know which customers, employees, services, and contracts actually make you money. Price with confidence. Grow on purpose - not just bigger, but more profitable.

See what's coming. Know where you'll finish the year with six months to go. So you can speed up, slow down, change direction - or double down. Your choice, not a surprise. Know if you're on track. In 60 seconds, not 60 days. Spot problems early. Fix them before they cost you.

Build something worth buying. Reduce owner dependency. Systems that work without you. So when the call comes - or when you just want a month off - the business doesn't skip a beat.

This is what I build with you

Vision

Stress-tested business plan

Weekly execution strategy

Annual financial budget

Visibility

Monthly review - actual vs plan

Rolling 12-month forecast

Scenario planning for uncertainty

Value

Reduced owner dependency

Exit and succession plan

Premium valuation when it counts

What working with me looks like

Within 90 days

Cash position visible. 13-week forecast running.

KPI dashboard showing what actually matters.

Budget vs actual tracking.

First strategic review done.

You know where you stand.

Within 6 months

You know exactly where you'll finish the year.

Which customers make you money. Which don't.

Where the leaks are with time to course correct.

Within 12 months

More profitable. More cash. Fewer fires.

Next year's plan locked in before the end of Q3.

A business that doesn't fall apart when you step away.

Year 2 and beyond

No January scramble.

Execute. Measure. Review. Refine. Repeat.

Monthly reviews. Quarterly strategy.

Reducing owner dependency. Building value.

Every year stronger than the last.

My Guarantee

If you don't have better visibility on your business within 90 days I'll refund you in full. No tie-in. No drama.

Thinking about selling or buying?

Quality of earnings. Normalised EBITDA. Customer concentration. Contract retention. Revenue quality. Working capital. The metrics that move multiples - and the red flags that kill deals.

I've led financial due diligence on pest control acquisitions and prepared businesses for sale to trade buyers and PE. I know what survives the data room and what falls apart under scrutiny.

Whether you're preparing for exit, assessing a target, or just want to know what a buyer would see - I'll get you ready.

As UK CFO for one of the world's biggest pest control companies. I've seen what they have. Monthly dashboards that show exactly what's driving performance. Rolling forecasts updated every month. Strategic reviews every quarter. Scenario planning for every decision.

And I've seen what most owner-managed pest control businesses have. A Xero P&L. A year-end meeting with the accountant. Decisions based on gut feel.

That's not a criticism - it's the reality of running a business without strategy. But it's also the gap that keeps you at 6 when you could be at 10.

I built something that closes that gap. The thinking without the overhead.

A CFO who understands pest control and gets how your business actually works.

I wrote the book on it - on Amazon now!